Why cell phones are an effective way to reach customers

Are cell phones becoming the next way to reach customers?

Yes, even though it's a pretty new technology.

Research has shown that restaurant operators are now starting to embrace cell phone as a way to reach their regular customers.

According to Brad Beasley, the president of CrossLink Media, the redemption rate for most wireless coupons are at 20-percent.

"Most restaurants are happy when they get a two to three-percent return on direct mail," said Beasley. "However, with wireless, they can target their core customers and get a higher return."

Customers have to opt in with this form of marketing by texting a message to a provider. As part of their database, the restaurant can send each of their customers special offers.

Restaurants should focus on driving their clients to visit their restaurants on their slower days of operations with special offers such as half-price promotion for special meals. By working with their vendors, restaurant operators can introduce new meal items or get special discounts on specialty items for their customers.

(Note: If you want to embrace the use of wireless cell phones for your marketing platform, please contact me at www.foodproconsulting.com.)