So what are you doing to promote your business?

It should be a perfect location.
Located on the second floor of a major business center, one would think that the restaurant would capture a large number of workers who need a quick bite.
So, why were there only four customers durng the lunch hour rush?
It's a question I would ask if I owned that restaurant.
The food was good, and the service was excellent. However, perhaps what was missing was the marketing effort for this restaurant.
I couldn't help but notice that there was a catering menu available by the register. Nor was there a frequent lunch patron program.
It's these simple little marketing things that help a business compete, even when they have a prime location. As a business owner, it's important to keep track of trends and look at reasons why people aren't buying.
As a consultant, it's my job to help restaurant owners look at trends and reasons for the lack of business. Yet, the most important element for any successful restaurant is to look at what brings repeat customers back again and again. By understanding this element, a restaurant operator can make his or her busienss profitable.